30A Real Estate Mid-Year Market Update: What Buyers & Sellers Need to Know

30A East: A Slow Drift into Opportunity

We began the year with high prices and lower momentum in 30A East. The average sold price hovered around $2.39M in January, with median prices sitting near $1.49M. But by June, prices had declined steadily, and inventory grew, creating one of the strongest buyer's markets we’ve seen in years.

Key Trends:

• Average Sold Price dropped from $2.39M (Jan) to $2.2M (June)

• Price/SqFt declined from $1,101 to $858

• Months of Inventory rose to 14+, consistently above the buyer's market threshold

• Median Sold Price bounced in June ($1.46M) but trended downward overall

Allison’s Insight:
Buyers gained leverage, but they’ve also grown more selective. Homes that aren’t staged or updated are sitting. I’m advising sellers here to price right the first time—price drops hurt visibility.

30A West: One Word—Volatile

30A West has been a market of mood swings. After starting strong in Q1, prices surged in May (Average Sold Price hit $1.86M), but the bottom dropped out in June with a 40% MoM price drop.

Key Trends:

• Average Sold Price jumped to $1.86M in May, then sank to $1.1M in June

• Median Price followed the same rollercoaster: $1.35M in May → $978K in June

• Price/SqFt fell to $534 in June

• Months of Inventory remained above 13 for most of the half-year

Allison’s Insight:
Buyers are balking at overpricing. The market is rewarding homes that feel turnkey and punishing the rest. It’s also a reminder that West 30A buyers expect value in both finish and rental potential.

North Santa Rosa Beach: Quiet Strength Building

North Santa Rosa Beach has quietly become one of my favorite stories of 2025. While early-year numbers were sluggish, June saw a real spark. Inventory was still high, but pending sales jumped 31%, and both average and median prices rose sharply.

Key Trends:

• Average Sold Price grew from $722K in Jan to $1.13M in June

• Price/SqFt rose from $363 to $448

• Median Price climbed to $625K in June

• Inventory and DOM remain high, but trends are positive

Allison’s Insight:
This is where smart buyers are heading. North Santa Rosa Beach offers privacy, space, and more approachable pricing. If you want to beat the wave, the second half of 2025 may be your window.

Rosemary Beach: Luxury Buyers Are Still Picky

Even in a high-end market like Rosemary Beach, buyers are being cautious. Inventory stayed relatively low, and median prices climbed, but sales stalled in June with zero pending contracts.

Key Trends:

• Median Sold Price rose from $3M in Jan to $3.88M in June

• Price/SqFt fluctuated but held above $1,300

• DOM hovered around 130 days

• Sold-to-List Ratios stayed in the 88–91% range—clear signs of buyer pushback

Allison’s Insight:
Luxury sellers need more than a listing—they need a story. The homes that moved had unique character, excellent design, or compelling rental income. Without that, buyers are taking their time.

What Buyers & Sellers Should Know

For Buyers:
You’re in the driver’s seat—but only if you know how to navigate. The best opportunities still move fast, especially anything newly renovated or near the beach.

For Sellers:
It’s not just about pricing—presentation matters more than ever. Think: professional photography, curated furniture, pressure washing, and clear rental projections.

The Market is Clear:
2025 so far has been the year of realignment. The buying frenzy has cooled, but demand hasn’t vanished—it’s just more focused. If you want to sell, make your home irresistible. If you want to buy, act decisively.