July 2025 30A Real Estate Market Report
July 2025 Highlights:
Inventory still elevated, but mixed trends between submarkets
Avg Price/SqFt slipped in 2 of 4 areas
Days on Market improved in most areas compared to June
North Santa Rosa Beach remains the most balanced market on 30A
30A East
Months of Inventory: 12.3 (down from 14.1 in June)
Avg Price/Sq Ft: $834 (down 2.8% MoM, down 13.8% YoY)
Avg Sold Price: $2.22M (up 1.1% MoM)
Median Sold Price: $1.65M (up 13.2% MoM)
Days on Market: 119 (up 2.6% MoM)
Sold-to-List Ratio: 92%
What It Means:
Sales volume improved, but buyers are still in control. Prices dipped slightly, and sellers must be competitive to avoid long market times.
30A West
Months of Inventory: 13.5 (flat from June)
Avg Price/Sq Ft: $720 (up 34.8% MoM, up 22.9% YoY)
Avg Sold Price: $1.67M (up 51.7% MoM)
Median Sold Price: $1.15M (up 17.6% MoM)
Days on Market: 89 (down 32.6% MoM)
Sold-to-List Ratio: 91%
What It Means:
A sharp month-over-month pricing jump signals strong demand for certain properties. Faster sales suggest buyers are acting quickly on well-priced listings.
North Santa Rosa Beach
Months of Inventory: 5.5 (down from 8.6 in June)
Avg Price/Sq Ft: $348 (down 22.3% MoM, up 18% YoY)
Avg Sold Price: $740K (down 34.3% MoM)
Median Sold Price: $520K (down 16.8% MoM)
Days on Market: 86 (down 25.9% MoM)
Sold-to-List Ratio: 93%
What It Means:
Still the most balanced area on 30A, though prices pulled back this month. Lower DOM shows demand is steady for homes priced under the luxury tier.
Watercolor
Months of Inventory: 53 (up sharply from June)
Avg Price/Sq Ft: $1,174 (up 17.9% MoM, up 19.4% YoY)
Avg Sold Price: $3.60M (up 6.8% MoM)
Median Sold Price: $3.60M (up 34.1% MoM)
Days on Market: 106 (down 14.5% MoM)
Sold-to-List Ratio: 91%
What It Means:
A huge inventory spike means plenty of options for buyers, but prices surged as the single July sale was high-end. Expect more movement here if pricing aligns with market reality.
Advice for Buyers
High inventory in 30A East, West, and Watercolor means room to negotiate
North Santa Rosa Beach offers balance—good for buyers wanting less competition
Watch for price drops on listings sitting past 90 DOM
Advice for Sellers
Competitive pricing is critical in high-inventory markets
Watercolor sellers: stand out with turnkey presentation to capture demand
North Santa Rosa Beach sellers can expect a faster sale if priced right
Looking Ahead: Summer’s heat hasn’t cooled the inventory, and buyers remain selective. Interest rate shifts could bring more urgency, but for now, preparation and pricing strategy are the keys to a successful sale.
Want to Talk Strategy? Allison Freeman can help you navigate this market confidently. Call me at 501.425.7656!
