October 2025 30A Real Estate Market Report
Allison Freeman, 30A Realtor, provides an update on the October 2025 30A Real Estate Market.
October 2025 Highlights:
Highlights
Buyer’s market conditions persisted across all covered areas.
Average price per square foot: 30A East $860, 30A West $851, and North Santa Rosa Beach $430.
Average days on market: 30A East 106, 30A West 118, and North Santa Rosa Beach 123.
Sold-to-original list price ratio ranged from 90% to 93%
30A East
Months of Inventory: 8.7
Average Price per SqFt: $860
Average Days on Market: 106
Sold-to-List Ratio: 90%
What It Means:
Supply was still elevated and pricing mixed. Months of inventory at 8.7 signaled leverage for buyers. Price per square foot stepped down compared with last month and last year, while days on market improved year over year. Buyers should evaluate recent comps carefully since mix shift can pull average price lower.
30A West
Months of Inventory: 14.0
Average Price per SqFt: $851
Median Sold Price: $1,350,000
Average Days on Market: 118
Sold-to-List Ratio: 91%
What It Means:
Inventory remained high which gave buyers options. Despite higher supply, pricing metrics trended up this month, a sign of stronger closes at the top of the market. Expect continued negotiation room on list price but prepare for quality listings to command attention.
North Santa Rosa Beach
Months of Inventory: 10.2
Average Price per SqFt: $430
Median Sold Price: $565,000
Average Days on Market: 123
Sold-to-List Ratio: 93%
What It Means:
A broad mix of product kept the price per square foot lower than beach-adjacent areas, while months of inventory indicated buyer advantage. Days on market lengthened from last month and from last year, which supports offers with contingencies and measured timelines.
Advice for Buyers
Buyers continue to have the upper hand along 30A this fall, with inventory holding between 8 and 14 months across most areas. That extra supply gives you space to compare options and negotiate from a position of strength. But while conditions favor you on paper, the best homes, the updated, well-furnished, and ideally located ones still draw quick attention.
The key is to move strategically. Take time to understand each home’s rental potential, especially if you plan to offset ownership costs. Private pools, proximity to public beach access, and strong visual appeal remain big drivers of short-term rental performance. These factors often separate an average property from one that books year-round.
Use time on market as a gauge. Homes that have been listed for a while can signal sellers open to price flexibility or incentives like rate buydowns. That said, properties priced correctly and presented well are still moving efficiently.
Bottom line: The market’s slower pace gives buyers room to breathe, but turnkey listings in prime locations aren’t sitting long. If you find one that checks all your boxes, be ready to act.
Advice for Sellers
For sellers, the message this month is clear. It’s still a buyer’s market, but that doesn’t mean it’s a bad time to list. With more inventory on the market, presentation, pricing, and positioning matter more than ever.
Start with how your home looks and feels. Buyers are drawn to listings that photograph beautifully and feel move-in ready. Pressure wash the exterior, touch up paint, and handle small repairs before going live. A home that looks cared for online sets expectations high in person.
Pricing is just as critical. The data shows homes that start at realistic numbers sell faster and closer to list price. Overpricing early often leads to price cuts that limit exposure later. Consider offering flexibility through closing cost assistance or rate buydowns. Small gestures that can make your listing stand out among a sea of options.
In short: Buyers are active and watching closely. The homes that shine visually, tell a clear lifestyle story, and feel turnkey are the ones commanding the strongest offers, even in a slower market.
Looking Ahead: Nationally, home sales in October slowed to their lowest pace since 2019, and mortgage rates have started ticking up again after briefly easing. While that’s cooled activity in many markets, 30A remains steadier thanks to higher-end buyers and cash purchases.
Inventory here still leans toward buyers, giving them options that many other markets lack. If rates dip again this winter, expect renewed interest from those waiting for the right entry point — especially for move-in-ready homes with rental potential.
Want to Talk Strategy? Allison Freeman, 30A Realtor, can help you navigate this market confidently. Call me at 501.425.7656!
