September 2025 30A Real Estate Market Report
September 2025 Highlights:
Highlights
Buyer-leaning conditions across most of 30A.
30A East led on price per foot at $979/sqft while DOM lengthened to 146.
30A West showed 13.2 months of supply with DOM improving to 88.
North Santa Rosa Beach held at 9.4 months of inventory with $407/sqft average.
WaterColor detached carried the most inventory at 14.0 months with $924/sqft average.
30A East
Market type: Buyer market, 9.0 months of inventory
Sales: 87 in September
Average price per sqft: $979
Average sold price: $2.56M
Median sold price: $1.50M
Days on market: 146
Sold to original list: 89%
What It Means:
Buyers still have leverage on time and terms. The best-located and turnkey homes are pushing price per foot higher, so premium product is not discounting as much as the rest.
30A West
Market type: Buyer market, 13.2 months of inventory
Sales: 31 in September
Average price per sqft: $674
Average sold price: $1.60M
Median sold price: $900K
Days on market: 88
Sold to original list: 87%
What It Means:
This is the value play for beach lifestyle without top-tier pricing. Absorption is better than last year, yet pricing is still resetting.
North Santa Rosa Beach
Market type: Buyer market, 9.4 months of inventory
Sales: 25
Average price per sqft: $407
Average sold price: $977K
Median sold price: $515K
Days on market: 89
Sold to original list: 91%
What It Means:
North Santa Rosa Beach continues to offer one of the most attainable ways to live near 30A, with larger homes and garages at lower prices. Because buyers here care about long-term costs, things like roof age, HVAC condition, and general maintenance play a big role in whether they’ll make an offer.
Advice for Buyers
If you’ve been waiting for the right time to buy along 30A, this fall continues to lean in your favor. Most areas are showing 9–14 months of inventory, which gives buyers breathing room and negotiation power.
Be selective but decisive. There’s more to choose from, but the best-positioned homes, especially renovated or walkable ones, still move quickly.
Use time on market as leverage. Listings that have sat past 60 days often have motivated sellers open to concessions or rate buydowns.
Know your rental math. If you plan to offset costs with short-term rental income, focus on homes with strong amenities, heated pools, proximity to beach access, and appealing interiors matter.
Get pre-approved early. Sellers are responding better to buyers who already have financing squared away. A clean offer with firm numbers can still beat higher bids.
Bottom line: You can shop with less pressure, but polished listings are holding value, so act fast when the right one appears.
Advice for Sellers
It’s still a buyer’s market, but that doesn’t mean your home can’t stand out. The 30A buyer pool is sophisticated and well-informed—they notice presentation, pricing strategy, and how your listing feels online.
First impressions drive offers. Invest in staging, professional photography, and fresh landscaping before you list.
Price with purpose. Start where the data supports, not where you hope it lands. Overpricing just pushes your listing into “why hasn’t it sold yet?” territory.
Address objections before they appear. Handle small repairs, pressure wash, and declutter. Buyers here want turnkey.
Offer flexibility. Consider helping with closing costs or interest rate buydowns—those can make your listing pop compared to the competition.
Lean on strong marketing. The homes that perform best have clean media, great copy, and agents who know how to tell the story of lifestyle and location.
In short, buyers have options, but they’re still paying a premium for “cute sells.” If your property photographs beautifully and feels move-in ready, it will rise above the noise.
Looking Ahead: September confirmed what we’ve been seeing, buyers still have the upper hand. Inventory stayed high across all submarkets, and even luxury areas like WaterColor felt pricing pressure. With fall bringing the best conditions for buyers, motivated sellers who price sharply now can still capture attention before the winter slowdown.
Want to Talk Strategy? Allison Freeman, 30A Realtor, can help you navigate this market confidently. Call me at 501.425.7656!
